Over-complicating research design

I have a tendency to over-complicate research designs – it’s something I’m working on. Now I try to make decisions in favor of elegance over elaborateness.

There’s always an urge to add more questions. But optimizing a subset of questions to capture exactly what I need is most effective. I bet if we looked into it, 80% of our insights come from 20% of our questions.

To apply some Nietzsche to UX research: my ambition is to ask in several questions what it once took me an entire discussion guide to ask.

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